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I start of my usual day as a storyboard writer. I am supposed to write content that will teach a learner a skill. I am very new to the subject, say for example Sales. People who are into sales for the past 20 years write the source content, and hence the source is pitched at P.G or doctorate level.

I am expected to deliver a topic or module within 3 days. I need not understand the source content in-depth. I am not expected to do any research. I have no time to think about Gagne, Sweller, Ruth Calvin or even Bloom's ... for that matter. I just have time to type in sentences in the frames and boxes provided to me. I hear someone standing at the back and breathing the words "Quality and Productivity" down my neck. Sometimes I get a hint that it is ok if quality is not met, you just have to meet the dreaded DEADLINE.

I hear it is the same story even when a tester is finding out bugs in a software product. It is ok if he or she tests the product superficially on all features. Why bother to raise 1000 real bugs when just a politically correct 450 would do? Even if the bugs are too many, the development team gives a booze party to the testing team to dwindle down the numbers.

Are we into busi.ness or bad.ness? Am I into e-learning or desktop publishing? When will I really get the comfort feeling of actually making my audience learn?

Oh, I hear people telling that I am not experienced, politically correct, and that i am naive, sentimental...etc...I wonder if there is a solution for this irony.